When you write product reviews, there are a few aspects you need to keep in mind.
If you are still keeping ONLY the conceptual guide like following when you write a product review, then you need the detailed product review template to attract the reader’s attention efficiently.
- First, make sure that you write an unbiased review.
- Second, be sure to provide as much detail as possible.
- Finally, always be honest in your review: no fake reviews.
In this post, I’ll share how to write a product review with the best product review template that goes beyond the abstract guide above and, more specifically, based on the three Google Product Review updates released over 2021 and 2022.
Optimizing your product review page with Google Product Reviews Updates is the first step you should take to bring highly motivated buyers to your blog.
It will be helpful to generate good revenue for your sales page.
In order to make your great review profitable, your product review invokes highly motivated buyers to make purchase decisions by offering key decision-making factors.
We’ll cover each factor step-by-step guide:
- Write a title that sparks interests
- Establish professionalism or enthusiasm as a reviewer
- Provide a detailed description
- Product image
- Explore the pros and cons
- Provide a review summary
- Provide a buying guide
- Share your experiences
- List product alternatives
- Finalize with CTA
- Product Review Templates
1. Write a Title that Sparks Interests
To write a title that attracts customers, reviewers often focus on high-traffic keywords that are relevant to your business.
But that’s not always the best way when you write reviews.
To create product review titles that influence the results your customers want, you should spend time researching your buyer intent keywords. By understanding how customers find solutions, you can start generating strong buyer intent keywords based on what they are looking for.
One of the best ways I have found out is by blending the competitive buyer intent keywords on the title and headline that stands out. As a result, it will not only create a title but also helps you rank and helps you stand out from the other search results.
Keep in mind that your title and headline don’t have to be exact. You’re free to write a more appealing headline for the SERPs and a more accurate one for the on-page. (or vice versa).
However, the title of WordPress must be set to the H1 tag, and other than this title, the smaller titles start from the H2 tag and builds a hierarchy according to the context.
What are Buyer Intent Keywords?
Buyer intent keywords are search terms that show that potential buyers are actively looking to buy.
Once you’ve identified the keywords your target audience is using to communicate their purchase intent, you can reach them by using those keywords appropriately in your product reviews.
How do I find buyer intent keywords?
Buyer intent can be found in the buyer journey and their search queries.
To fully understand buyer intent keywords, let’s look at the buyer’s journey and search queries before diving into how to find buyer intent keywords.
Source of Buyer Intent Keywords: Buyer’s Journey & Search Query
First, the buyer’s journey
The buyer’s journey is the step a customer takes when researching a potential product or service. In general, the whole concept of the buyer journey can be divided into three stages: the perception stage, the consideration stage, and the decision stage.
Consumers begin extensive research into their problems.
Steps to consider:
Once you understand a specific problem, you start looking for more precise answers.
After the consumer knows how to solve their problem, the final step is to compare the different options to find the best solution.
This decision stage is when a purchase is made. The fact that customers use high-intention keywords is a signal right before a purchase occurs.
Examples of such stationery sets include “Best automatic cat litter box,” “Best iPhone 14 Pro price,” and “Affordable luxury down jacket.”
Generally, purchases are made when the intent is strong. You should put more effort into finding keywords with high intent rather than keywords with low purchase intent.
Second, there are four main types of search queries.
Information Queries – typically start with “how”, “what”, “why”, “where”, “guide”, “idea”, “best” or “tip” when users search for information. Typically, these keywords have less buyer intent. Some examples are “Best Chicken Parmesan Recipes” or “How to Blog”.
Navigation Queries – Used by customers looking for a specific site or page. In this step, customers use keywords that contain a brand name, a specific product name, or a specified service to find the exact page or site they need. Examples of search keywords are ‘Nike sneakers’ or ‘grammatical price.’
Commercial Keywords – Commercial keywords are terms that people enter into search engines when they want to know more about a product, service, or company. Future sales or actions are usually their goals. Commercial keywords are an example of “Salesforce reviews.”
Transaction queries – These queries have the strongest buyer intent. A verb is an action word and is often closely related to purchasing something. For example, “Best SEO Tool.” Most of the transactional queries lead to purchase decisions.
2. Establish Professionalism or Enthusiasm as a Reviewer
As the image shows above, Wirecutter both establishes trust early on by introducing their expert reviewers and talking about their review and testing process.
In the article, they recognize and highlight the authors’ impressive qualifications.
Trust is critical, especially when readers are just discovering your website and have no prior knowledge of your brand or the product you offer.
Here are the primary strategies to establish trustworthiness in a product review:
- Identify the author early in the piece
- Use a picture of the author, especially when leveraging the product (or screenshots)
- Expertise of the author on the topic and qualified to make the review
3. Provide a Detailed Description
After establishing your authority as a product reviewer, the next step is to provide a more detailed product description. Be sure to include all details that might assist potential customers in buying the product you review.
That includes the following:
- Brand name
- Model number
- Target demographic
- Previous models
- Feature list
- Core features
- Product’s quality
- Product’s category
- Product performs
- Social proof
- Product ratings
- Pain point
- Address issues
- Key choices
- Provide improvements
- Take home message
Using industry-specific language is perfectly acceptable if your readers are already well-versed in the subject matter.
However, use language that ensures target readers understand easily while including detailed technical information. In addition, remember that all those specifications already exist in the manufacturer’s product description.
Consumers often seek out product reviews to get a more well-rounded understanding of the item than what the manufacturer provides.
To make the consumer trust online reviews, ensure you’re giving key points from a consumer perspective. These should be unique details that the consumer can’t find through other reviewers or conventional means, like the manufacturer or retailer’s website.
Additional details you may want to include are:
- How does the product feel when you use it?
- How long will the product be effective?
- At what point does it break/tear/fade?
- What are the real issues in using the product?
- What are the unexpected benefits of using the product?
4. Provide a Product Image
On your review page, provide at least an image of the particular product.
“Seeing is believe”
Would you rather read a long description of how the product works or see an image showing someone using it?
Most people prefer to see images rather than lengthy texts. A firmer understanding is better understood when relevant images accompany the text than by reading long texts only.
Customers want to see the product in use and how it looks from different perspectives.
Plain text is forgettable, but visual information like a photo is remembered 65 percent more.
Google now ranks product reviews higher in search engines if they include “evidence of products being tested.”
An example of a product review with real visuals by Tom’s Guide, a tech product review site. Writing reviews from the perspective of real-life experiences can truly help shape consumer decisions.
So, Google has been urging affiliate sites and other product review bloggers to show accurate reviews with pictures demonstrating the product being tested.
Your product reviews will have a better chance of ranking higher if they contain actual images, videos, and other “evidence” content that proves you have used the product (as opposed to stock photos).
Imagery is worth a thousand words, so Google believes that it’s more important now than ever for product review sites to use real images along with written reviews in order to better inform potential customers.
5. Explore Pro and Con
Sometimes it’s not enough just to read about a product in a review. Let’s say you want to buy a tablet but are confused about comparable products with similar features. For example, Apple iPad and Samsung tablets.
Explaining the differences between the two products in a product review is more likely to help consumers make decisions. This is where product comparison reviews shine.
This includes highlighting each useful feature and how it can improve a buyer’s life. But focusing on positive reviews is not enough.
A good product review should be as objective and unbiased as possible. Unbiased reviews should also explore the shortcomings of the product and how they arrived at these conclusions. In order to achieve an unbiased and objective review, write a review that is as balanced as possible by providing the pros and cons.
6. Provide a Review Summary
The reality is that you need to write a review of around 2,500 characters to get the best impressions on search engines.
But the reality is that visitors only read hundreds of characters.
Most people want to read the gist.
If you want more people to click through to your product (and convert), then try summarizing it at the beginning of your post before those who don’t want to read the long article.
A successful product review summary will answer the following questions:
- What is the best choice as a personal recommendation?
- Would you recommend this product to a friend?
- Who is the target audience for this product? (e.g. travelers, new parents, tall people, etc)?
- Where can the product be purchased?
- What is the best price?
A product review summary is useful for more than just product reviews; it can also be helpful in product comparisons and roundups.
Product comparison tables are crucial.
Key differences by displaying the between products, customers make informed decisions about purchases.
This visual summary help readers orient themselves early on in your article to your overall product review.
In addition, it also makes a preliminary judgment on which product in your roundup is most beneficial for them.
7. Provide a Buying Guide
In terms of the product review itself, you’ll want to include all the information the reader expects, such as materials, tech specs, quality, durability, value for money, and everything else that matters to consumers.
However, it is important not to repeat the above information if it has been included in the product summary.
In addition to the information already found on the manufacturer’s website, guide us from the consumer’s point of view, which may be encountered in actual use.
What to put in a product review
In the end, you should double-check that your article covers everything essential to the reader.
It is recommended that the elements listed below to be used flexibly with related images in the body of the review.
Depending on the style of writing, if there are parts that are repeated, you may want to rule them out.
- Who is the product for? You want people to easily identify whether the product is right for them. Creating personas or utilizing market segments and demographics is effective in persuading the readers.
- What is the relevant specification? What factors are important to consider when purchasing? For example, when buying a moisturizer, you might think about the ingredients by skincare type.
- What are the alternatives? By including alternative products you’ve tried in your review, it may help others who are trying to decide which product is best for them. Include why the other products did or didn’t work for you specifically.
- What are the benefits of the product? How long does it take to see the effect? For how long have you been utilizing this product to solve specific issues?
- What were the shortcomings? Do not paint an excessively positive picture. Talk about the shortfalls and tradeoffs you had to make and whether they actually pose a problem for you.
- What are the other questions people usually ask? You can find tons of related questions (and pick up featured snippets and other SERP features) by looking at “People Also Ask” on Google, using Autocomplete, and checking existing FAQ-rich results.
Most buyers prefer to check out the product before making a purchase decision. On the product review page, real-life photos are more valuable than well-shot production photos in the studio. In fact, product reviews exist for one primary and essential purpose – to provide customers with the necessary information they need before purchasing a product.
People shop for products to transform something about themselves, their lifestyles, or their connections with others. Your product review should give readers a glimpse of the potential outcomes they can achieve with this item.
The Points Guy gives us a prime example of how lifestyle images can immensely impact consumers’ buying decisions. Their review of credit cards tailored explicitly to travelers doesn’t just feature product photos. Instead, it utilizes pictures from the exclusive hotels the readers can stay at as a cardholder.
9. Suggest Alternative Product
Pushing a product as a solution for everyone not only makes you look disingenuous, but it also leads to returns. There is no digital marketer’s fee for returns after purchase through product reviews.
What if the product you are reviewing isn’t what your readers need? How can you be sure to provide a helpful and accurate review? Offer an alternative.
For a better experience and a longer stay on your product review page, directing customers to product alternatives and alternatives can be a powerful tool to help customers find the exact item they are looking for.
Most buyers will be able to transition seamlessly from one page to the next until they find exactly what they need.
If a buyer lands on your product review page with the keyword “best [product name or brand],” product alternatives will prevent the buyer from leaving your page and leaving for product reviews on other blogs.
Amazon’s product comparison serves a great function in increasing CTR by providing not only comparison but also specifications of similar but different products.
This template actually works well for e-commerce, but bloggers can also use it for product reviews.
In addition to their psychological effect on readers, product reviews can be a very useful tool for attracting new customers by increasing your blog’s search engine rankings so that your business will appear more likely to consumers who are searching.
To maximize results, integrate various types of Calls-to-Action into the review. To maximize the effectiveness of your post, incorporate no more than three Call-To-Actions in strategic locations – one at the beginning, one in the middle, and one at the end.
Make sure to use straightforward, value-based language on the call-to-action button. Avoid using “buy now” in your copy. For optimal results, use a phrase like “Experience the [product name] free trial” or “Discover more about [product name].”
Keep your number of links within the content to a maximum of three and only add a few extra if necessary. Excessive links will deter readers from trusting that you’re not trying too hard to push sales.
Make sure the Call-to-Action stands out on the page and grabs your attention. Make sure to choose a bright, bold color that stands out from the rest of your website and increase its size so it can really capture people’s attention.
By animating the call to action (CTA) button, I observed a remarkable uptick in clicks on our affiliate links.
Can you put your mouse over the yellow button above? You will find out what animation is.
11. Product Review Templates
Product Review Template 1 (Left one):
- Ideal for one product review
- H1 tag for title
- Introduce Author
- Brief Introduction
- Locate a simple review about the product that you pick as the best with the “Call To Action Button” before diving into the full description
- Share your experience with images that the potential buyer couldn’t expect before using the product
- Suggest alternatives with a “Call To Action Button” that generate affiliate commissions.
- The conclusion is always helpful in explaining why you promote the product
Product Review Template 2 (Right one):
- Ideal for two more product reviews
- H1 tag for title
- Brief Introduction
- Introduce Author
- Brief Introduction
- Provide a foldable “Table of Content” to enhance user experience, which is one of the crucial SEO factors because it allows readers to jump to the section they want to read. It will give you the result to make readers say on the page.
- This template will create a long-form template with multiple product reviews.
- Since this template is for two more product reviews, it is very helpful to create a skyrocket posting.
- However, it is efficient to pick a few products as “Best Picks” or “Top Picks” with their sweet aspects, “Best Value,” “My Best Pick,” “User-Friendly,” or “Popular.” Because there are many chances, many readers would be bored with long reading.
- The product review sections with more detailed descriptions could be repeated for the products to compare them by presenting them as alternatives with images, infographics, or illustrations.
The above two product reviews are templates, but you can develop more variety according to your needs and creativity.
Product reviews are essential for informing customers about a particular product’s potential benefits and drawbacks.
When crafting a product review, the title is one of the most important elements. High-intention keywords are essential for product reviews regarding SEO because they help signal to search engines what the content is about. Including relevant keywords and phrases makes it easier for search engine algorithms to understand what your page is about. This helps boost your rankings, so potential customers search for particular products.
Through a combination of lifestyle images, product features, and alternative suggestions, product reviews can help boost sales and direct customers to the right solution for their needs. With effective calls-to-action (CTA), marketers can increase affiliate links’ clicks.
PAA (People Also Asked)
What is a Product Review?
Product review is an important part of the consumer decision-making process. It helps people make informed choices about the products and services they are considering purchasing. Product reviews provide useful information about a product or service, such as its features, performance, quality, and value for money.
Why Do People Read Product Reviews?
People read product reviews for a variety of reasons. One of the main reasons is to gain access to unbiased and helpful information about the product or service they are considering purchasing. In today’s world, consumers are often bombarded with advertising and marketing materials that can make it difficult to determine which products offer the most value. Product reviews provide an independent and unbiased look at a product or service. Customers can get information about features, performance, value for money, customer service, and how the product compares to its competitors. Product reviews also help customers make decisions about what products are right for them by providing helpful insights that can’t be found in marketing materials. They offer real-world experiences from people who have actually used the product which gives potential buyers more confidence in their purchase decision making it easier to decide if a certain product is right for them or not.
What Are the Benefits of Writing Product Reviews?
Writing product reviews provides a wealth of benefits for both consumers and businesses. For consumers, it helps them make informed decisions about products or services before shelling out their hard-earned money on something that may not meet their expectations. Product reviews can provide an unbiased opinion from real customers that have used the product, which is essential when making purchase decisions.
What Should a Good Review Include?
Good product reviews rely on research and in-depth knowledge of the product in question. The reviewer should be able to evaluate a product’s benefits and flaws objectively. That way, it becomes possible to compare it with other similar products.
Besides detailing how the item works, a good product review template should include the following:
- The product’s target audience
- Pros and cons of the product
- Whether the product is worth the cost
- Alternatives to the product
- How the options measure up
With that said, these elements can vary depending on the product review examples.
For instance, customer reviews focus primarily on the buyer’s experience with a specific product. As a result, they don’t always contain information about a target audience or how the alternatives compare.